Crescendo, the Corporate-cum-Cultural Festival of Shaheed Sukhdev College of Business Studies, is one of the most important events of the year, owing to the fact that it provides an invaluable opportunity to the corporates to have a direct interface with the youth and to tap into the psyche of the youth in a natural and casual atmosphere. Crescendo aims at building and maintaining a momentum, to bring things to a fever pitch and to extract the highest levels of performance from all those involved in it. Over the years the festival has managed to build a rock solid reputation as the only DU Festival which embraces and incorporates the corporate aspect seamlessly with fun and frolic that is usually associated with such events. Previous editions of the festival have had been organized at FICCI Auditorium, Air Force Auditorium and Shah Auditorium. The festival has its fair share of admirers.

Crescendo 2009

The 2009 edition of the three-day long festival was organized at Pragati Maidan and Akshara Theater, on February 11-13, and received a footfall of more than 2500 students. The three-day extravaganza included some new and untested events like LAN Gaming, Rowdies, Smart Investor, Street Soccer, that not only had an incredibly high number of participants, but also even more so incredibly large audience, with people cheering the participants, left right and center. Apart from these, regular events like Treasure Hunt, RJ Hunt, Spandan (The Dance Competition), Mridanga (The Music Competition), Drishtikon (B Plan Competition), had their moments too! The evenings were emblazoned with DJ Sabby’s foot-tapping music and Rock Night. An amazing head-banging metal rock night from bands like Prestorika, Artillery, Undersiege, Phobia, and Acrid Semblance ended the second day. For the third day, the focus shifted to Akshara Theater for Rangmanch, the Dramatics Competition. Maitri College and College of Business Studies stirred the theatre by their performance on college politics and student suicide. The touching scripts and the perfect enactment made everyone relate to such issue.

About the events:

Mridanga – The Music Fiesta

Starting at Noon, at Hamsadhwani Amphitheatre, the Indian classical performances made the audience spellbound and everyone was carried away with the wave of its soothing music. It was followed by Western Music Performances which lit the evening and made everyone sing along.

Category 1: Saptak (The Indian Music Competition)

(Solo) - Shradha

(Group) -
1st Prize - Shaheed Sukhdev College of Business Studies

2nd Prize - Shaheed Bhagat Singh Evening College

Category 2: Rhapsody (The Western Music Competition)

(Solo) -
1st Prize: Rosalin from Amity Law School

2nd Prize: Jyotsana from Shaheed Sukhdev College of Business Studies

(Group) -
1st Prize: Lady Sri Ram College

2nd Prize: Shaheed Sukhdev College of Business Studies

Spandan – The Dance Competition

Starting in the evening, at Hamsadhwani Amphitheatre, the event witnessed participation from colleges like SRCC, Gargi, NIEC, PGDAV, DDU and the host college with their rocking performances making everyone dance to their beat. The flickering lights and great numbers on which they performed made the evening even livelier and brought everyone in the mood for the DJ Night to follow. The event was judged by Mr. Ketan Anand and Mr. Gaurav Tomar, both professional freelancing choreographers. The results were as follows:

1st Prize: Shri ram College of Commerce

2nd Prize: Northern India Engineering College

Rumination – The Debating Competition

Rumination, the Conventional English Debate was organized by the Debating Society at CBS –‘RENAISSANCE’. The topic of the Debate was – “This house believes that the town is painted all RED.” Twenty-two colleges from Delhi and outside participated. To name a few, Delhi School of Economics, AIIMS, Delhi College of Engineering, Faculty of Law - DU, Hidayatullah National School - Raipur, Rajiv Gandhi National Law School - Patiala, IP Law school, Hansraj, IP college and many moreThe Results of the Debate were as follows:

1st Best Speaker: Hansraj College, DU

2nd Best Speaker: Faculty of Law, DU

Best Team: IP College for Women and CBS

Best Interjector: Delhi College of Engineering

Brand Wars

The marketing society of SSCBS-Genesis organized Brand wars at its annual cultural fest Crescendo '09 at Pragati Maidan on 11 February. The event experienced an amazing response from the students and had as many as 55 teams (of 2 each) from different colleges of India participating in it.

1st Prize: Ravi Mohan Singh Chauhan and Virender

2nd Prize: Rohit Balakrishan and Aadhar Aggarwal

Other informal events

ROWDIES, based on the Adventure Reality Show, ROADIES, which is aired on MTV was a huge hit among the students. With tasks like Juice Drinking, Karaoke, Fastest Finger First, the game enthralled the crowd throughout.

LAN GAMING tested participant’s skills on NFS, FIFA and COUNTERSTRIKE. The boys were glued to their terminals. With over 8 hours of gaming, LAN Gaming was surely a hit.

STREET SOCCER was another event which saw over 40 teams participating. With Mansoravor Lake set as its backdrop, Street Soccer was a day out for all the soccer fans!

There were other events too which witnessed large participation like Creative Writing Competition, Popular Culture Quiz, Canvass Shoe Painting, and Treasure Hunt.